The Toyota C-HR (Japanese: トヨタ C-HR, Hepburn: Toyota Shīeichiāru) is a subcompact crossover SUV produced by Toyota. The development of the car began in 2013, led by Toyota chief engineer Hiroyuki Koba.[4] The production version of the C-HR was unveiled at the March 2016 Geneva Motor Show and started production in November 2016. It was launched in Japan on 14 December 2016.[5] It went on sale in Europe, Australia, South Africa and North America in early 2017, and in Southeast Asia, China and Taiwan in 2018. The name C-HR can stand for either Compact High Rider,[5] Cross Hatch Run–about[5] or Coupe High Rider.[6] Initial production was in Japan and Turkey. The 2018–2020 model year North American-spec C-HR are imported from Turkey.[7]